I have kept taps on the social media campaign of President Obama. When his campaign for the presidency started his staff unveiled the new sight full of social media campaigns. It was the best collaboration of its kind. With in months you started to see his number sky rocket. Viral campaigns on facebook, twitter and youtube simultaneously started happening and his donor count climbed like a monkey in heat.
Now here is the latest from the huffington post on the new social campaign that will rock the political world and others.
In late May, the Obama campaign unveiled its latest innovation in the usage of social media: The Dashboard. The rollout was impressive and the tool itself was well-received. It is more proof, as if any more is needed, that Barack Obama is a master of the deployment of social media in political campaigns.
When I was asked to explain the Dashboard to MSNBC’s Chris Jansing, I did so readily. I am normally a big fan of television as a medium to convey complex information quickly and powerfully; I am also no stranger to the pressures of on-air delivery. But I was a bit frustrated by the constraints of the venue, which may have limited what I could have said — and more importantly, what I should have said — about the campaign’s latest leap forward in the social media wars.
How does it work? It’s frightfully simple, really –as most ingenious things tend to be.
Let’s start at the beginning: registration. All campaign volunteers are required to register online by giving and address and a ZIP code. On the next screen, they are asked to log in with an Obama campaign account. (If a volunteer does not yet have an account, this is a chance to create one.)
current social showdown.
