social media brand umbrella

Written by on 08/21/2012 in Basic Training, Blogging, Facebook, social media tactics - 1 Comment
Social Media Umbrella

We are creating a social media brand umbrellas:

What is that? a social media brand umbrella is the ability to surround your website or company with relevant social media profiles that are updated weekly.  300 social media profiles to be exact.  Your building an army of profiles that will talk good about you.  The key step is using online tools like the site http://ifttt.com/dashboard to automate you post.

When you post on one site that message goes out to all sites linked by ifttt.  The way we maximize the use of this tool is by linking only 5 social profiles together with one message system and then creating another message system for another 5 social media profiles.

Now all messages must have links back to your site and to other social profiles.  This technique creates a link wheel and increases all your social profiles relevancy and activity across the board.

Social Media First Impressions are Everything

What next:  Gather users.  We gather users using tools that will help us identify our target market.  These social media tools help us send messages out from facebook, request subscribers from youtube and follow twitter followers that are in our industry so they can follow us.  Before you do this you must make sure your social media campaigns look good.  When someone is approached by a standard social profile the individual or company has no reason to follow you.  First impressions our everything if you don’t look like an expert then your job becomes harder.  People will start evaluating you more and more.

List of top Social media companies:

 

Written by on 08/09/2012 in social media tactics - Comments Off

What can Olympic Synchronized swimming teach us about Social Media?

As a former YMCA coach for synchronized swimming I recalled how we had our students do a complete performance.  A complete performance means that we need to think about the look of the program and the fell from the vary moment the audience sees them.  So imagine the costumes the music the land movements and then the water movements.  Everything being flowed from one source to the next.  Same in social media.
Integrated marketing is when you combine offline marketing practices (print ads, word of mouth, brochures, call cards, conventions, etc.) with your digital or internet marketing (search, social, video, and mobile).
Here are 2 ways you can get a Perfect 10 from the judges, in this case, the consumers or your target market:
1. Practice consistency and uniformity.

Every stroke, every step, every turn of the head should be consistent. This means all your marketing efforts both online and offline should relay the same message and contain the same information.

 

2. Develop a killer choreography.
Do your marketing channels supplement and complement each other? They need not be alike but there should be choreography for it to make sense to your target market.
Nowadays, most of us can’t help but get busy on the online world – the hi-tech stuff – that we forget there’s also potential in the real, low-tech world too when raking in customers.
Are you pairing up online and offline marketing efforts?

Facebook the perfect startup

Written by on 05/31/2012 in Blogging - 42 Comments

Facebook the app that is used more than the microwave.

Even through the past couple of days of a downward spiral for facebook, the history of the company looks good.  Facebook history of becoming the business model to follow is amazing.
See the lessons and the trials of what made Facebook and daily use item like the Microwave.

Facebook, The Perfect Startup